Enlightened Evolutionary Entrepreneur



Shaa is an entrepreneur, public speaker and the author of #1 bestselling books ‘Stop Talking, Start Doing’ and ‘Do Less, Get More’. In 2015 she was awarded an MBE for ‘Services to Business and Entrepreneurship’ and was recently named one of the UK’s Top 20 Influential Entrepreneurs by The Sunday Times. Born in the US and raised in the UK, she studied at the London School of Economics before becoming the only female boxing promoter in the UK, representing World Champion Chris Eubank and working with the infamous Don King before starting her own PR company helping grow the Dyson brand from around Sir James Dyson’s kitchen table. She was part of the founding team at Deckchair.com with Sir Bob Geldof and started one of the first social networks, MyKindaPlace, eventually selling it to BSkyB. Next she headed up investment fund Bright Station Ventures before starting the award-winning Smarta.com, UK’s #1 website for small businesses. At Smarta she helped more than 12 million people into business and grew an active online community of over 500,000 small businesses.